In the world of fashion, being eyecatching is the name of the game. While obviously some aspects of clothing design are about functionality and wearability, for the higher end fashion houses, it’s all about making a visual statement.
If you’ve ever seen a fashion runway show, you know how impractical many of the outfits are, but they are designed to be eyecatching and create visual hype regarding a brand. This holds true when carried over to the world of web design in fashion as well.
One way to catch a user’s eye is with video on a website, as the eye naturally will watch the motion. Here’s some examples in fashion web design:
Adidas
Danner
Bonobo
House of Borel
Piaget
Reebok
Dick’s Sporting Goods
Lanificio Ricceri
Joe San
Michela Rigucci
